4 Reasons to Choose a REALTOR®

According to the National Association of REALTORS® 2014 Profile of Home Buyers and Sellers, more than 40% of home buyers search the Internet for properties themselves before contacting a real estate professional. Although the occurrence is less frequent among investors, starting the process without the help of an agent may lead to longer buying or selling processes, signing away profits or savings, or dissatisfaction with your decision.

Give Yourself a Competitive Edge

Whether you’re an investor or first time buyer, partnering with the best real estate professional will make the process of purchasing a home go smoothly. But, what’s the difference between a licensed real estate agent and a REALTOR®? Although a licensed real estate agent is expected to uphold certain legal obligations, a REALTOR® has taken an oath to adhere to the highest industry standards as set by the National Association of REALTORS® (NAR).

How REALTORS® Differ From Real Estate Agents

Working with a REALTOR® ensures you have assistance throughout the buying or selling process. Consider four top benefits of working with a REALTOR®:

  • REALTORS® are committed to being honest. To remain in good standing with NAR, members take an oath to practice truth in advertising and put their clients’ needs ahead of their own. This translates to increased trust within the partnership that only grows over time.
  • REALTORS® may have special distinctions. The NAR encourages members to branch out from their experience to explore real estate specialties, like an Accredited Buyer’s Representative® designation, a Certified Property Manager® distinction, or the title of Accredited Land Consultant. Commercial clients and investors value working with REALTORS® who demonstrate excellence in specialized areas.
  • REALTORS® have a duty to disclose. Whether a property is a gem or money pit, a REALTOR® vows to disclose concerns about a property and conduct investigations in those concerns if warranted. Additionally, a REALTOR® will not accept funds or do business with other entities without your knowledge and consent.
  • REALTORS® engage in ongoing education. Although licensed real estate agents must participate in continued education to maintain their license, REALTORS® are encouraged to go beyond the hours required to maintain a license. The NAR offers members ongoing training, online courses, webinars, coaching, and more to ensure they’re well-prepared to tackle complex real estate processes.

Partnering with a NAR member in good standing, your experience of real estate transactions is a cut above those of licensed real estate agents.

Hiring a REALTOR®

Established in the early 20th century, the National Association of REALTORS® sets the standard for professional real estate practice in the U.S. Choosing to work with a REALTOR® provides peace of mind for home buyers, sellers, and investors, as you can complete the closing process in confidence.

Find out more about the National Association of REALTORS® code of ethics and standards of practice.


“For information about Crested Butte homes that are currently listed for sale, please contact me. I’m a local real estate agent and I’d love to show you around!”

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