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Heather offers an unmatched combination of first class service, marketing expertise, and value. Just click here to see what Heather’s clients REALLY say!
Preparing Your Property for Sale:
At our listing consultation, we first walk through your home together, and I will advise you how to prepare your home for the market. Often times, a fresh coat of paint, replacing carpet and putting away personal items throughout the home can go a long way and increase your bottom line.
As an expert with in depth market knowledge of the real estate in our area, I will educate you about the recent comparable sales to your home, help you understand the local market trends, educate on the nuances of timing especially in a seasonal market, and analyze your potential competition. We will go over my marketing plan and pricing for your home in order to get devise a strategy on getting your home sold quickly and for the best price possible.
Every Home Has Three Prices
1. Tax Assessment
The tax assessment value has nothing to do with the actual value of your home. The assessment office updates values annually, and it is based on a formula in your area. They don’t know anything about the specifics of your home, and they don’t keep up with current market trends.
2. Appraised Value
Although what an appraiser says your home is worth is not true market value, it is still very important. If the appraised value is lower than the true market value, you will more than likely have to adjust your price down to the appraised value in order to close, unless the buyer is paying cash and is not getting an appraisal.
3. True Market Value
• Definition: What a buyer is actually willing to pay for your property.
No appraiser, Realtor®, neighbor, friend, family member, tax assessor or “Zestimate” can tell you what the true market value of your home is unless they are actually backing their price up by putting down money to buy your property.
You have 100% control over your price.
My strategic marketing plan is designed to feature the highlights of your home and its neighborhood to encourage buyers to visit your home via private showing.
It all starts online, and with over 60% of buyers buying homes in the Crested Butte area from outside Gunnison County, it’s never before been more important to market to these buyers through non-print media. My marketing program is particularly geared towards to the modern buyer: over 90% of today’s buyers — regardless of whether they are working with an agent — are searching for homes on the internet.
The “3 P’s” method utilized by most agents when selling a home just simply do not work…
1. Put a sign in the yard 2. Put it in the MLS 3. Pray
With online strategy and placement on my popular website TheHeatherWoodwardTeam.com, I will position your home to reach the widest pool of buyers to generate the strongest possible interest. Your home is marketed 24/7 online and this virtual open house begins the moment professional grade photographs are released on my website and in the Gunnison County Multiple Listing Service (MLS).
My role as an expert negotiator is to bring you the highest possible price with the cleanest terms, in the shortest amount of time, with the least amount of headaches to you. It takes an experienced Realtor® who is not only skilled in understanding the complexities of the contract, but thoroughly adept at explaining these nuances to you in order to negotiate successfully on your behalf.
I personally ensures everything flows smoothly in the contract period so you can relax. I work with the title company, assisting the buyer’s agent, attorneys and any parties involved in the transaction in order to make sure all of your needs are satisfied all the way through closing.
I am proud of my excellent reputation within the real estate community. I firmly believe that an agent’s reputation — and reputation for honesty and integrity — significantly impacts the success of a real estate transaction.
Get in Touch:
Ask me ANY question about listing and selling your home or property. Or request a consultation on how I would customize a marketing plan for your home in any of these areas: Crested Butte, Almont, Gunnison or Mt. Crested Butte. There’s no obligation, and I promise I will get back to you quickly.